Media Strategy Director
Core
Architect the client's media presence and own the Media Agenda, translating business goals into a full-funnel media roadmap for global accounts.
Role type
Senior IC Media Strategy Director
Builds
Full-funnel media roadmaps and integrated digital experiences for global brands
Domain
Digital Marketing & Media Strategy
Deliverable
product features
Required skills
Full-funnel media expertise, Global account leadership, Stakeholder management, Strategic communication, Cross-disciplinary orchestration, Commercial growth strategy
Preferred skills
Experience with CTV/Influencer marketing, Data and creative knowledge, High-stakes activation leadership
Technologies
Programmatic platforms, Marketing automation tools, CTV platforms
Responsibilities
Define and own the Media Agenda for complex global accounts; Present strategies to C-suite stakeholders; Lead high-impact activations like global sponsorships; Bridge strategy and execution for campaign delivery; Expand scope of work for new business opportunities; Shape global media propositions and best practices
Seniority
Senior, hands-on IC