Product Marketing Manager, Scaled Growth, EUI
Core
Lead go-to-market strategy and drive product adoption for TikTok's advertising solutions in Europe through the agency ecosystem.
Role type
Product Marketing Manager (Scaled Growth)
Builds
TikTok advertising products and agency-led growth programs
Domain
Digital advertising / Media technology
Deliverable
product features
Required skills
Go-to-market strategy, agency ecosystem knowledge, revenue growth planning, cross-functional collaboration, data analysis, product positioning
Preferred skills
European advertising market expertise, complex project leadership, advanced analytics, playbook development
Technologies
TikTok advertising platform
Responsibilities
Own go-to-market planning for key advertising products in Europe; Develop scalable GTM strategies based on agency ecosystem insights; Partner with sales stakeholders to drive strategic alignment; Provide dedicated product support for priority agency accounts; Define core success metrics and initiatives for agency revenue growth
Seniority
Mid-Senior, hands-on IC
