品牌营销策划（国际化支付与金融方向）-国际支付
Core
Building brand architecture and driving growth for international payment and financial products from 0 to 1 across markets like Southeast Asia, Middle East, and Europe.
Role type
Senior Brand Marketing Strategist (International Payments & Fintech)
Builds
International payment and financial products
Domain
Fintech / Cross-border Payments
Deliverable
product features
Required skills
Brand strategy, market entry, social media marketing, data analysis, cross-functional leadership, agency management, KOL management, campaign planning
Preferred skills
0-1 brand building experience, viral campaign creation, TikTok/Instagram/YouTube native content expertise
Responsibilities
Define brand architecture and long-term growth plans for new international products; leverage ByteDance's global ecosystem for viral campaigns; manage cross-functional teams and external agencies to execute strategies; monitor key metrics like NPS, CAC, and ROI to iterate strategies.
