拉美MAC货品策略运营-TikTok Shop
Core
Drive user growth in the Latin America market by managing product assortments, optimizing for key user segments, and building content ecosystems for TikTok Shop.
Role type
Senior Product Growth Operator (E-commerce)
Builds
Differentiated product assortments and content supply for user acquisition and retention
Domain
E-commerce / Cross-border trade / Latin America
Deliverable
product features
Required skills
Product assortment management, User segmentation strategy, Content ecosystem building, Data analysis, Vendor negotiation, Growth strategy execution
Preferred skills
Experience with viral product operations, Cross-border e-commerce, International markets
Technologies
TikTok Shop platform, Data analytics tools
Responsibilities
Manage product operations for user growth scenarios including viral products and segment-specific assortments; Collaborate with industry BDs to negotiate pricing; Establish cooperation mechanisms with MCNs and influencers for content supply; Monitor and optimize key growth metrics such as MAC, DNC, and GMV.