耐消新品营销Leader-抖音电商
Core
Lead new product marketing for durable consumer goods (mobile phones, digital, home appliances, home decor) on Douyin e-commerce, driving category growth and consumer awareness through integrated campaigns and commercial partnerships.
Role type
Senior marketing leader (new product launch)
Builds
New product marketing campaigns and commercial collaborations for durable consumer goods brands
Domain
E-commerce / Digital Marketing / Consumer Electronics & Home Goods
Deliverable
product features
Required skills
New product launch strategy, cross-channel campaign planning, commercial partnership management, data-driven decision making, crisis management, trend analysis, budget management, stakeholder coordination
Preferred skills
Experience with platform-side marketing, TVC production, offline event management, social media propagation
Technologies
Data dashboards, social media platforms, e-commerce analytics tools
Responsibilities
Develop annual marketing calendars and new product activity plans; design user strategies and scenarios across the e-commerce ecosystem; respond to social trends to create viral marketing events; diagnose business issues and provide actionable strategy recommendations.
Seniority
Senior, hands-on IC