用户增长策略运营（商品补贴方向）-TikTok Shop
Core
Design and execute comprehensive subsidy strategies for TikTok Shop in Southeast Asia, optimizing budget allocation and ROI to drive user growth and GMV.
Role type
Senior User Growth Strategy Operator (Subsidy & Merchandising)
Builds
Subsidy programs and promotional campaigns for TikTok Shop merchants and users in SEA
Domain
E-commerce / Southeast Asia / Digital Marketing
Deliverable
production ML models
Required skills
Subsidy strategy design, Budget allocation, Data analysis (SQL, Python), A/B testing, Algorithmic optimization (Uplift models, dynamic programming), Cross-functional project management
Preferred skills
Experience with resource allocation algorithms, International work experience, Background in statistics or computer science
Technologies
SQL, Python, A/B testing frameworks
Responsibilities
Allocate overall subsidy budgets and define strategy for the SEA market; Analyze data to identify growth opportunities in user segments and product assortments; Collaborate with algorithm teams to implement intelligent resource allocation; Design and evaluate A/B tests to validate strategy impact on ROI and GMV; Coordinate across supply chain, traffic, data science, and finance teams to execute complex projects.
