用户运营专家（货品补贴方向）-抖音电商
Core
Design product subsidy strategies across the user lifecycle to boost merchant supply motivation and drive GMV for viral products.
Role type
Senior product operations specialist (subsidies)
Builds
Subsidy campaigns and viral product distribution mechanisms
Domain
E-commerce
Deliverable
product features
Required skills
User lifecycle management, merchant operations, viral product selection, GMV optimization, risk control, data analysis, resource coordination
Preferred skills
Experience managing B&C dual-end campaigns, channel integration
Responsibilities
Define subsidy categories, intensity, thresholds, and cycles; Collaborate to enhance merchant supply motivation; Select viral products and distribute via traffic channels; Iterate subsidy strategies to improve GMV leverage ratio.
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