用户付费券包运营-抖音电商
Core
Designing and operating paid savings card products, including pricing, coupon strategies, and channel sales to drive user scale and GMV penetration.
Role type
Senior user operations specialist (paid savings cards)
Builds
Paid savings card products and coupon bundles
Domain
E-commerce / Retail
Deliverable
product features
Required skills
coupon strategy design, pricing strategy, ROI analysis, user segmentation, cross-functional project management
Preferred skills
membership operations, local life services experience, retail experience
Technologies
data analytics tools, CRM systems
Responsibilities
Define pricing and coupon strategies for paid savings cards; Design and optimize card benefit content based on user needs; Execute channel sales strategies across internal and external platforms; Coordinate with product teams to drive redemption and usage of benefits; Analyze industry trends to optimize membership value propositions.