Industry Operations Manager - Go-To-Market - NA
Core
Formulate industry strategy and identify growth opportunities to deliver vertical-specific solutions and methodologies for TikTok's digital advertising platform.
Role type
Senior Industry Operations Manager (Go-To-Market)
Builds
Vertical-specific GTM strategies, regional playbooks, and go-to-market frameworks
Domain
Digital advertising / Social media marketing
Deliverable
product features
Required skills
Strategic planning, business intelligence, data storytelling, market research, competitive analysis, ROI modeling, client portfolio management, campaign analytics
Preferred skills
Statistics, economics, business analytics, data science, SQL, Python, R, Tableau, Power BI, strategy consulting, investment banking
Technologies
Excel, Thinkcell, Tableau, Power BI, SQL, Python, R
Responsibilities
Conduct market research and competitive analysis to identify growth opportunities; Support the development of GTM strategies and regional playbooks; Analyze client portfolio composition and account health metrics; Build business cases and ROI models; Monitor competitor activity and platform developments
Seniority
Senior, hands-on IC
