CRM Retention manager
Core
Develop and execute CRM retention and winback strategies across the user lifecycle to drive product growth and improve LTV.
Role type
CRM Retention Manager
Builds
Multi-channel automated communication campaigns (email, push, SMS, in-app) and user retention programs
Domain
iGaming / Online Casino
Required skills
CRM strategy, lifecycle marketing, multi-channel campaign management, behavioral segmentation, A/B testing, data analysis, retention metrics (D1/D7/D30, Churn, LTV, ARPU, Winback)
Preferred skills
ESP/CRM platform expertise, deliverability knowledge, content creation
Responsibilities
Develop CRM retention strategy, launch and optimize multi-channel campaigns, build trigger-based automation, segment user base, analyze campaign effectiveness, conduct A/B tests, collaborate with marketing/product/analytics teams, analyze churn reasons
Seniority
Mid-level, hands-on IC