国际化中高级广告优化师-TikTok Shop
Core
Drive C-end user growth for international e-commerce via paid advertising campaigns, optimizing multi-channel strategies to increase transaction users and ROAS.
Role type
Senior International E-commerce Growth Marketing Specialist (Paid Media)
Builds
International e-commerce user acquisition and transaction volume
Domain
International E-commerce / Digital Advertising
Required skills
Multi-channel paid media strategy, User segmentation, ROI and cost optimization, Data analysis, SQL, Python
Preferred skills
International ad budget management, Cross-cultural communication, Stakeholder collaboration
Responsibilities
Develop multi-channel growth marketing strategies, Monitor and analyze ad campaign performance, Identify growth opportunities through channel mining and user analysis, Collaborate with product teams to enhance ad capabilities