评价产品运营专家-抖音电商
Core
Drive supply growth and user engagement for product reviews on Douyin E-commerce through incentive strategies and merchant operations.
Role type
Product Operations Specialist (User & Merchant Growth)
Builds
User review submission volume, merchant participation in review programs, and long-term user habits.
Domain
E-commerce, Social Commerce, User Growth
Deliverable
product features
Required skills
User analysis, SQL, Data analysis, Incentive strategy design, Merchant operations, ROI optimization, Conversion rate optimization
Preferred skills
UGC content management, Community operations, Review/Comment systems experience
Responsibilities
Design and execute user-side incentive strategies to drive review submissions; Design merchant-side activities to increase review program penetration; Analyze user behavior and data to identify growth opportunities; Optimize online review promotion tactics based on feedback and metrics.