增长营销素材策略专家（短剧方向）-TikTok
Core
Drive user acquisition and optimize cost per acquisition for international short drama products on TikTok using ad creatives as the primary growth lever.
Role type
Growth Marketing Specialist (Short Drama)
Builds
International short drama products on TikTok
Domain
Entertainment / Short Drama / Social Media
Required skills
Ad creative strategy, User acquisition, ROI optimization, A/B testing, Data analysis, Cross-cultural communication, Project management
Preferred skills
Short drama industry experience, Overseas market expansion, Content localization
Technologies
TikTok Ads, Google Ads, Facebook Ads, Tableau, SQL
Responsibilities
Research international short drama market trends and formulate growth strategies, Collaborate with product and content teams to optimize ad creatives, Monitor campaign data to refine targeting and landing page experiences, Develop high-conversion ad creatives tailored to local user preferences.
