TikTok Shop - Category Lead - Beauty
Core
Lead the Beauty category strategy and team to drive e-commerce growth on TikTok Shop by acquiring brands and merchants.
Role type
Category Lead (Beauty)
Builds
E-commerce ecosystem for brands, creators, and consumers
Domain
E-commerce, Beauty
Deliverable
product features
Required skills
e-commerce business leadership, people management, sales and business development, B2B/B2C funnel expertise, team recruiting and development, strategic planning, cross-functional collaboration
Preferred skills
content-based e-commerce experience, strong brand and distributor connections, creative problem-solving
Responsibilities
Manage a category team to acquire brand principals, distributors, and merchants; craft overall strategy to deliver business growth; discover innovative collaborative models for merchants; solve business growth challenges via cross-functional collaboration; offer strategic content, creator/affiliate/agency, merchandising, and logistical solutions to clients; update clients on product developments and promotional opportunities; represent TikTok Shop at industry events to foster long-term brand partnerships