市场营销经理(全球品牌&创意)-TikTok直播
Core
Develop global live-streaming B2B brand strategy, create scalable marketing assets, and shape industry influence for the creator network.
Role type
Senior B2B Brand Strategy Manager (Live Streaming)
Builds
Global brand strategy frameworks, localized content assets, and industry education toolkits.
Domain
Live streaming, B2B marketing, Creator economy
Required skills
B2B marketing strategy, brand strategy, live streaming industry knowledge, content creation, project management, data analysis, cross-functional collaboration, bilingual communication (Chinese/English)
Preferred skills
MCN/media/tech industry background, understanding of creator ecosystem
Technologies
N/A
Responsibilities
Define global live-streaming brand strategy and localization tactics; Build scalable marketing assets for partner expansion; Collaborate with product and regional teams to align B2B strategies; Analyze campaign data to optimize marketing performance; Shape industry perception through case studies and events.
Seniority
Senior, hands-on IC
