Retail Marketing Manager
Core
Lead marketing across a retail network of truck dealerships to drive sales, stock movement, parts/service growth, and customer engagement for Volvo, Mack, and UD truck brands.
Role type
Retail Marketing Manager
Builds
Integrated marketing campaigns, digital/social media activities, and targeted customer programs for truck dealerships
Domain
Automotive heavy vehicle retail / B2B marketing
Deliverable
product features
Required skills
Integrated marketing strategy, digital marketing execution, project management, budget management, stakeholder coordination, creative problem-solving
Preferred skills
Salesforce, WordPress, Mailchimp, Google Analytics, Adobe Creative Suite
Responsibilities
Develop and execute retail marketing plans aligned with commercial objectives; Deliver integrated campaigns across digital, social, paid media, content, events and traditional channels; Manage website and social media activity and targeted customer campaigns; Coordinate agencies, suppliers and marketing partners; Manage marketing projects, budgets and campaign performance; Support the retail representation of Volvo Trucks, Mack Trucks, UD Trucks and Used Trucks