茶叶行业运营-抖音电商
Core
Manage and develop key tea merchants and brands on Douyin, defining product strategies and sales paths to drive category growth and new user acquisition.
Role type
Category Operations Manager (E-commerce)
Builds
Sales paths for tiered product categories (premium, staples, new arrivals) and custom new products for merchants.
Domain
E-commerce / Tea & FMCG
Deliverable
product features
Required skills
Category strategy planning, Product lifecycle management, Data analysis, Cross-functional coordination, Merchant relationship management, Trend forecasting
Preferred skills
Douyin platform expertise, Fast-moving consumer goods (FMCG) experience, Tea industry knowledge, Brand development planning
Responsibilities
Develop growth plans for key merchants and brands, Design full-domain sales paths for different product tiers, Collaborate with merchants to launch custom new products, Coordinate resources across teams to drive consensus, Analyze market trends to identify core business priorities.