美妆行业运营-抖音电商
Core
Manage and incubate makeup merchants on the Douyin e-commerce platform, driving order volume, conversion rates, and average order value through strategy and resource integration.
Role type
Senior e-commerce operations manager (beauty/cosmetics)
Builds
Merchant growth strategies, promotional campaigns, and category-specific sales plans for the Douyin platform
Domain
E-commerce / Beauty & Cosmetics
Deliverable
product features
Required skills
Merchant acquisition and incubation, data analysis, product assortment analysis, cross-functional collaboration, strategic planning
Preferred skills
Industry resources in the makeup sector, experience with influencer/KOL partnerships, business innovation
Technologies
Douyin e-commerce platform
Responsibilities
Develop merchant growth plans and optimize operational mechanisms; Design and execute category strategies and marketing activities; Integrate internal and external resources (agencies, influencers, associations) to achieve business targets; Research industry trends to drive business planning and model innovation.