资深营销产品-TikTok生活服务
Core
Design and build the end-to-end marketing product system for TikTok's lifestyle services, focusing on coupon issuance, subsidies, and membership benefits to drive user engagement and business growth.
Role type
Senior Marketing Product Manager (Lifestyle Services)
Builds
User-facing marketing tools including coupons, subsidies, and membership programs
Domain
Social media / E-commerce / Lifestyle services
Deliverable
product features
Required skills
Marketing product design, Systematic product planning, User behavior analysis, Conversion strategy design, A/B testing, Data-driven iteration
Preferred skills
Experience in coupon mechanics, Subsidy strategy, Membership program design, E-commerce marketing
Technologies
Data analysis tools, Experimentation frameworks
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