品牌营销-抖音
Core
Create and execute brand marketing campaigns on Douyin (TikTok China) and across online/offline channels to drive business goals.
Role type
Brand Marketing Manager (Social Media)
Builds
Influential marketing events and brand campaigns for clients or internal brands
Domain
Digital Marketing / Social Media / Brand Management
Deliverable
product features
Required skills
Douyin ecosystem expertise, campaign strategy, content planning, budget management, data analysis, project management, creative direction
Preferred skills
Sensitivity to trends, aesthetic judgment, cross-channel integration
Technologies
Douyin platform tools, analytics platforms
Responsibilities
Capture trends and customize brand marketing events; Develop and execute marketing strategies for key nodes; Manage end-to-end online and offline campaigns; Analyze campaign data and optimize strategies