商业产品经理(闭环电商-直播增长方向)-国际化
Core
Design and execute growth strategies for e-commerce live streaming ad clients, optimize ad backend systems, and develop product mechanisms for creative content and bidding/traffic allocation to improve ad efficiency and ROI.
Role type
Senior Commercial Product Manager (Live Streaming Growth & Internationalization)
Builds
Live streaming ad backend systems, bidding and traffic strategy products, and creative content optimization tools for global markets.
Domain
E-commerce, Live Streaming, Digital Advertising, International Markets
Deliverable
product features
Required skills
Bidding mechanism design, Ad budget management, Creative content strategy, Data analysis, Product experimentation, Cross-functional collaboration, English communication
Preferred skills
Live streaming e-commerce experience, Overseas market expansion experience, Algorithm team collaboration
Technologies
Ad bidding systems, Real-time effect estimation models, Creative tagging and matching models
Responsibilities
Define and execute client growth and budget penetration strategies; Plan and iterate live streaming ad backend systems; Design strategies for live streaming traffic short video materials; Design bidding and traffic strategy products; Lead product modules and coordinate with operations, algorithms, and engineering teams.
Seniority
Senior, hands-on IC