TikTok Shop - Merchandise Growth Strategy & Analytics, Project Intern (MAI UK), 2026 Start (BS/MS)
Core
Design and execute full-funnel growth strategies to onboard, incubate, and educate UK TikTok Shop merchants from scratch, driving their business success and merchandise growth.
Role type
Project Intern, Merchandise Growth Strategy & Analytics
Builds
Scalable growth campaigns, onboarding journeys, product enhancements, and platform education programs for UK SMB sellers
Domain
E-commerce, Digital Commerce, UK Market
Deliverable
product features
Required skills
Data literacy, Business analysis, Growth strategy design, Lifecycle management, Cross-functional collaboration, Platform fluency
Preferred skills
Experience managing large volumes of sellers, Stakeholder coordination, End-to-end initiative ownership
Responsibilities
Design and execute full-funnel growth strategies; Own and deliver performance targets across workflows; Identify high-potential sellers and accelerate their growth; Develop scalable solutions addressing seller pain points; Analyze performance data and seller feedback to inform strategic program design; Partner with cross-functional teams to align on goals and drive execution; Act as a subject matter expert equipping internal teams with resources and insights; Continuously build platform fluency by navigating internal tools and understanding the seller journey.