Growth Marketing Lead - TikTok LIVE
Core
Lead the Livestream Team to set up marketing strategy, grow new agencies, and drive local integrated marketing campaigns for the live business.
Role type
Senior Growth Marketing Lead (Livestream)
Builds
Live streaming content ecosystem and agency partnerships
Domain
Creator economy / Live streaming / Digital marketing
Deliverable
product features
Required skills
Marketing strategy, Agency growth, Full-funnel marketing (Owned/Earned/Paid), Data synthesis, Campaign development, Stakeholder management
Preferred skills
Paid advertising innovation, Brand partnerships, Global-local synergy
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