营销激励产品经理（广告策略）-抖音生活服务
Core
Design and optimize incentive systems and strategies for merchant marketing scenarios on Douyin Life Services to drive advertiser scale and revenue growth.
Role type
Mid-level product manager (advertising strategy)
Builds
Merchant marketing incentive mechanisms and strategy solutions
Domain
E-commerce / Local services / Advertising
Deliverable
production ML models | product features
Required skills
Incentive system design, Marketing strategy, Ad mechanism design, Data-driven decision making, AI application understanding, Cross-functional coordination
Preferred skills
Customer growth strategy, User growth strategy, Innovation in ad mechanisms
Responsibilities
Build merchant marketing incentive systems, Optimize strategy based on data insights, Improve merchant reach and conversion funnel using AI
