Senior Product Manager, Ads Quality
Core
Own product vision and roadmap for ads quality systems, including auction mechanics, marketplace balance, and signals governing ad ranking and relevance within Instacart's retail media network.
Role type
Senior Product Manager (Ads Quality & Auction Systems)
Builds
Core auction understanding systems, marketplace balance mechanisms, and ad ranking/relevance signals for Instacart's retail media network.
Domain
Online advertising, retail media networks, marketplace dynamics
Deliverable
production ML models | product features
Required skills
Product management in online advertising/ad tech, understanding of auction mechanics and bidding systems, experience with ML-driven products and model evaluation, roadmap execution in complex data-rich environments, analytical skills for data-driven decision making and experiment design
Preferred skills
Familiarity with large language models (LLMs) in ads/ranking systems, experience with production ads ML models (relevance scoring, auction optimization, quality filtering), prior experience at retail media networks/DSPs/SSPs
Technologies
Machine learning models, auction systems, retail media platforms
Responsibilities
Define and track success metrics for ads quality while navigating tradeoffs between advertiser performance, shopper experience, and marketplace health; Drive strategy and execution for increasing experimentation velocity; Partner with ML and ads engineers to translate complex model outputs and auction dynamics into clear product requirements and hypotheses
Seniority
Senior, hands-on IC
