Marketing Lead, UK
Core
Lead Waymo's marketing strategy for the UK, building brand, product positioning, and audience targeting to drive adoption of autonomous driving technology.
Role type
Senior Marketing Lead (UK)
Builds
Integrated marketing campaigns, brand positioning, and go-to-market initiatives for Waymo's autonomous ride-hail service in the UK.
Domain
Autonomous driving / Mobility / B2C Tech
Deliverable
product features
Required skills
Brand and product marketing strategy, agency management, UK consumer landscape expertise, executive-level communication, campaign performance management, team leadership
Preferred skills
Experience in ride-hailing/automotive/mobility markets, international market expansion, hands-on execution in early-stage environments, consumer-facing campaign portfolio
Technologies
None stated
Responsibilities
Lead UK marketing strategy and execution; build integrated campaigns with agencies; collaborate with PR, Product, and Regulatory teams; recruit and oversee a UK-based team; share UK learnings with global leads
Seniority
Senior, hands-on IC with team leadership
