数据科学家（广告创意方向）-国际化
Core
Build and maintain a metric system for international commercial advertising creative performance, analyze full-link data for ad materials (images, videos), and use modeling to identify key factors affecting ad effectiveness to propose optimization strategies.
Role type
Senior IC data scientist (advertising creative & optimization)
Builds
Product features for ad delivery optimization and strategy improvement
Domain
Internet / Digital Advertising
Deliverable
production ML models
Required skills
SQL, Python, exploratory data analysis, experimental design, statistical modeling, ad delivery mechanism understanding, A/B testing
Preferred skills
Experience in calculation advertising, search & recommendation algorithms, AI-generated content analysis, creator video conversion analysis
Technologies
SQL, Python
Responsibilities
Design and implement a monitoring and evaluation framework for ad creative metrics; Analyze ad material performance across the delivery chain to identify optimization opportunities; Conduct offline analysis and experiments to summarize function performance and locate business issues; Collaborate with product, operations, and algorithm teams to drive optimization implementation.
