海外电商效果广告投放（大媒体方向）-TikTok
Core
Drive international e-commerce user growth and GMV via TikTok ad campaigns, optimizing the full conversion funnel from exposure to purchase.
Role type
Senior performance marketing manager (international e-commerce)
Builds
International e-commerce user acquisition and revenue on TikTok
Domain
E-commerce / Digital Advertising
Required skills
International ad platform expertise, E-commerce campaign management, Full-funnel conversion analysis, ROI optimization, A/B testing, Data analysis (Excel/SQL), Cross-functional collaboration
Preferred skills
TikTok specific experience, Programmatic advertising, Creative strategy, Automation tools
Technologies
TikTok Ads, OCPM, tROAS, TCPA, SQL, Excel
Responsibilities
Develop short-to-long-term ad planning and strategy, Analyze conversion metrics to optimize ROI, Build data monitoring and automation capabilities, Collaborate with product and tech teams on tool iteration
Seniority
Senior, hands-on IC