DOU+投放策略产品经理-中国商业产品（北京/上海）
Core
Design and optimize Dou+ ad placement strategies, bidding mechanisms, and conversion products for ByteDance's commercialization efforts to maximize ad volume and effectiveness while balancing client budgets and user experience.
Role type
Senior Product Manager (Ad Bidding & Strategy)
Builds
Native advertising solutions, bidding mechanisms (OCPM, Nobid, cost control), and ad placement infrastructure for small/medium businesses and individual accounts.
Domain
Social Media / Digital Advertising
Deliverable
production ML models | product features
Required skills
Ad bidding strategy design, conversion product design, data analysis and experimentation, cross-functional collaboration, client-centric product thinking
Preferred skills
Native advertising experience, understanding of effect vs brand advertising differences
Technologies
OCPM, Nobid, automated bidding systems
Responsibilities
Optimize ad placement chains and bidding strategies; design native ad solutions for specific customer scenarios; iterate ad mechanisms to maximize performance under constraints; analyze data to identify optimization opportunities; build monitoring and diagnostic infrastructure.
Seniority
Senior, hands-on IC
