用户增长营销策略-今日头条
Core
Drive user acquisition and ROI growth for Toutiao products through performance advertising strategies and media capability optimization.
Role type
Senior performance marketing strategist (advertising)
Builds
Ad campaigns and media buying strategies for Toutiao ecosystem
Domain
Digital advertising / Mobile media
Deliverable
production ML models
Required skills
Performance advertising optimization, Ad system strategy, RTA/DPA implementation, Bidding strategies, Targeting strategies, Data analysis, Cross-functional collaboration
Preferred skills
Experience with ad algorithm systems, Commercial product operations background
Technologies
RTA, DPA, Bidding engines, Targeting engines
Responsibilities
Monitor ad systems and投放 models to optimize performance, Collaborate with product and engineering teams to achieve DAU growth targets, Apply media capabilities to enhance ad delivery efficiency, Analyze business data to formulate and adjust ad strategies
