招商运营（行业IP方向）-广告业务（上海）
Core
Design scalable industry IP combinations and standardized operations manuals to meet client marketing needs across product launches and major sales events.
Role type
Senior Industry IP Operations Manager (Advertising)
Builds
Standardized IP asset packages, creative proposals, and execution SOPs for cross-industry replication.
Domain
Advertising / Digital Media / Consumer Goods
Deliverable
product features
Required skills
Industry marketing strategy, IP portfolio management, sales negotiation, content planning, B2B proposal development, market trend analysis, resource integration.
Preferred skills
Fast-moving consumer goods (FMCG) experience, durable consumer goods experience, local services industry experience, 3+ completed IP acquisition cases.
Responsibilities
Analyze annual client marketing cycles and design scalable IP solutions; develop innovative creative campaigns for industry breakthroughs; manage end-to-end IP acquisition and execution; build communication mechanisms with sales and clients; produce user and industry trend reports for market education.
