Product Owner (Marketing Product)
Core
Drive development of AI-powered marketing automation capabilities, including no-code and AI-driven marketing execution experiences.
Role type
Product Owner (Marketing Product)
Builds
AI-native marketing platform enabling users to create, customize, and analyze marketing workflows using AI agents and automation engines.
Domain
MarTech, AI, Marketing Automation
Deliverable
product features
Required skills
Product discovery, Go-to-market strategy, UX/UI design collaboration, Market research, MarTech domain expertise, AI-driven feature shaping, No-code/AI tool usage, B2B SaaS product development, Software development lifecycle knowledge, Technical integrations (APIs, webhooks)
Preferred skills
End-to-end AI feature delivery, Hands-on marketing automation solution building, AI coding proficiency
Technologies
Google Ads, Meta Ads, LinkedIn Ads, WhatsApp, SMS, APIs, Webhooks, AI tools, No-code platforms
Responsibilities
Collect and elaborate business requirements from customers and internal users; Define and defend product concepts including mockups and user stories; Conduct market research on MarTech landscape and competitor analysis; Collaborate with Scrum Master and Development Team; Provide consultations on system customization; Organize training sessions for employees and clients.
Seniority
Mid-Senior, hands-on IC
