商城营销大促产品经理-TikTok Shop
Core
Design marketing features and campaigns for international e-commerce to drive GMV and order growth.
Role type
E-commerce marketing product manager
Builds
International e-commerce marketing tools and campaigns
Domain
E-commerce, International markets (US focus)
Deliverable
product features
Required skills
E-commerce marketing product design, Data-driven product planning, Cross-functional coordination, User insight analysis, Market trend analysis, Consumer-side product design
Preferred skills
Innovation in marketing mechanics, Business and supply-side awareness
Technologies
Data analysis tools, Product management frameworks
Responsibilities
Lead product planning and architecture for marketing campaigns, Coordinate with operations and engineering teams for delivery, Analyze user data to optimize marketing strategies, Extend business scenarios based on market characteristics