Marketing Operations Specialist
Core
Implement event architecture and tracking for websites and mobile apps to support data analytics and marketing journeys.
Role type
Marketing Operations Specialist (Analytics & Tracking)
Builds
Event tracking infrastructure, data pipelines, and marketing journey tags for digital products.
Domain
Digital Marketing, Data Analytics, Web/Mobile Tracking
Required skills
Google Analytics, Adobe Analytics, Google Tag Manager, Dynamic Tag Management (DTM), SQL, Apache Kafka, Amazon Kinesis, Segment, Rudderstack, JavaScript, HTML, DOM manipulation, Tag audit tools, Mobile SDKs, ETL/ELT processes, Customer Data Platforms (CDP)
Preferred skills
AWS, GCP, Adobe Target, Optimizely, dbt, Terraform, AI tooling proficiency
Responsibilities
Collaborate with Data Analytics, Data Science, and Product teams to gather tracking requirements; Implement event architecture and conduct QA checks; Maintain tracking documentation; Troubleshoot analytics issues and ensure data integrity; Support advertising and marketing journey tags; Perform routine QA checks for clean data.
Seniority
Individual Contributor