Sales Channel Partner
Core
Lead yield, reporting, and operations across display, video, and mobile platforms to maximize programmatic revenue for The Weather Channel's digital properties.
Role type
Senior programmatic ad operations and sales channel partner
Builds
Programmatic demand sources, ad campaigns, and monetized audience data strategies
Domain
Digital advertising / Programmatic media buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic ad operations, RTB platform management, campaign trafficking, yield optimization, data analysis, stakeholder management, forecasting, budgeting
Preferred skills
Behavioral targeting, retargeting, AdSense/AdX expertise, creative problem-solving, cross-functional collaboration
Technologies
DFP Premium, AdX, DFP mobile, RTB platforms, Microsoft Excel
Responsibilities
Schedule, test, and launch 3rd party ad tags; monitor campaign performance and troubleshoot delivery issues; optimize ad placements and sponsorships; grow US and International demand sources; develop strategies to monetize audience data; provide inventory forecasts and campaign reporting; coordinate forecasting, planning, and budgeting processes.
Seniority
Mid-Senior, hands-on IC with strategic growth responsibilities
