东南亚跨境平台大促活动运营-TikTok Shop
Core
Designing and executing promotional campaigns for cross-border e-commerce platforms across Southeast Asia, coordinating with multiple teams to drive sales and operational goals.
Role type
Senior e-commerce campaign operations manager
Builds
Promotional campaigns and operational workflows for cross-border e-commerce
Domain
Cross-border e-commerce, Southeast Asia
Deliverable
product features
Required skills
Resource integration, Cross-functional collaboration, Project management, Risk control, Data analysis, Strategy formulation
Preferred skills
Understanding of shelf/short video/live streaming e-commerce, Organizational coordination, Self-driven learning
Technologies
N/A
Responsibilities
Define campaign positioning, goals, and core mechanics; Coordinate with national operations, industry, governance, and logistics teams; Monitor and optimize key metrics across campaign lifecycle; Handle real-time issues and adjust strategies to minimize losses; Conduct post-campaign reviews to optimize future processes.
