TikTok Commerce - Category Lead
Core
Define long-term strategy and P&L for a specific commerce category on TikTok, driving seller acquisition and platform adoption.
Role type
Category Lead (Strategy & Operations)
Builds
Commerce ecosystem for sellers/merchants on TikTok
Domain
Social commerce, FMCG/Fashion/Electronics/Home&Living
Required skills
P&L ownership, category strategy, seller/merchant acquisition, cross-functional collaboration, people management, industry network (FMCG/Fashion/Electronics/Home&Living), social commerce expertise, English fluency
Preferred skills
Growth mindset, adaptability, original thinking, judgment
Technologies
TikTok platform, livestream, short videos
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