OTC Product Manager
Core
Manage and execute strategies to accelerate the growth of the OTC portfolio, enhance brand awareness, and support sales teams with local marketing initiatives.
Role type
OTC Product Manager
Builds
OTC product portfolio growth and brand strategy
Domain
Healthcare / Over-the-Counter Pharmaceuticals
Deliverable
product features
Required skills
Strategic planning, portfolio management, marketing strategy execution, public relations management, budget management, team leadership, project management, stakeholder communication
Preferred skills
Cross-functional collaboration, creative design, analytical skills, negotiation skills
Technologies
None stated
Responsibilities
Monitor competitor activities and develop response strategies, manage promotional calendars and media relations, coordinate PR and store events, influence team performance and development, achieve target coverage of HCPs and pharmacies
Seniority
Mid-Senior, hands-on IC
