Brand Manager - CVRM
Core
Develop and lead assigned pharmaceutical products to optimal potential throughout the product lifecycle by formulating brand strategies, analyzing market trends, and driving revenue objectives.
Role type
Brand Manager (Pharmaceuticals)
Builds
Prescription medicines for serious diseases
Domain
BioPharmaceuticals / Healthcare
Required skills
Market research, data analysis, brand strategy formulation, digital marketing, sales team leadership, budget management, business acumen
Preferred skills
MBA from a top university, experience in pharmaceutical sales and marketing
Technologies
Digital marketing platforms, market research tools
Responsibilities
Conduct market research and field engagement to understand HCP needs; Analyze data and competition landscape to derive opportunities; Formulate brand strategies and key imperatives; Drive initiatives to expand into digital channels; Monitor brand performance and revenue; Lead and support sales teams to deliver objectives; Ensure A&P budget allocation compliance; Conduct business updates and strategic reviews.
