Manager, Creator Marketing
Core
Lead end-to-end creator marketing campaigns, manage creator relationships, and drive event activations to align with brand objectives and cultural relevance.
Role type
Manager, Creator Marketing
Builds
Creator-led campaigns, brand events, and integrated marketing activations
Domain
Marketing / Influencer & Creator Economy
Required skills
Creator discovery and talent evaluation, cross-functional leadership, project management, stakeholder management, campaign execution, relationship management, strategic planning, performance tracking, risk management, negotiation
Preferred skills
Experience in emerging communities (gaming, sports, music), data-driven optimization, process improvement
Technologies
CRM, Media Insights tools
Responsibilities
Manage creator discovery and selection across diverse categories; lead campaigns from kickoff to wrap-up; plan and execute creator event activations; build cross-functional alignment; ensure operational excellence and compliance; track performance and share insights.
Seniority
Manager, hands-on leadership