Sales and Marketing Specialist (w/ experience in Salesforce, lead generation)
Core
Supports the German Cosmetics, Dermatology & Personal Care business by executing marketing campaigns, generating leads, maintaining CRM systems, and providing market intelligence.
Role type
Marketing Operations Specialist (B2B)
Builds
Marketing campaigns, lead generation activities, market intelligence reports, and sales support processes.
Domain
Cosmetics, Dermatology, Personal Care, Life Sciences
Deliverable
product features
Required skills
Salesforce proficiency, B2B marketing, market research, content creation, data analysis, campaign management, vendor coordination
Preferred skills
Experience in cosmetics/dermatology/life sciences, B2B marketing background
Technologies
Salesforce, PowerPoint, Excel, digital marketing tools
Responsibilities
Execute multi-channel marketing campaigns, generate leads via digital and events, maintain Salesforce data quality, conduct competitor analysis, coordinate webinars and trade shows, track campaign KPIs
Seniority
Mid-level (3–5 years experience)