Brand Manager
Core
Develop integrated creative vision and execute 360 campaigns to enhance brand recognition, influence, and interaction across owned/earned/shared media, events, and commercial collaborations.
Role type
Brand Manager (Creative Strategy & Event Marketing)
Builds
Integrated marketing campaigns, event creatives, consumer activation initiatives, and new product launches for Red Bull.
Domain
FMCG / Energy Drink / Marketing & Advertising
Required skills
Integrated campaign planning, creative agency management, budget control, consumer insight analysis, 360 campaign execution, new product launch management, cross-functional stakeholder coordination, data-driven performance tracking.
Preferred skills
Experience with Red Bull brand identity, knowledge of Egyptian market trends, video production/storyboarding, partnership building with external entities.
Technologies
Social media platforms, digital and print media tools, campaign tracking software, video editing tools.
Responsibilities
Develop and execute strategic event creatives plans tailored to target demographics; manage creative agencies to deliver best-practice integrated campaigns; analyze market trends and competitive stance; manage annual budgets and KPIs; lead 360 consumer activation initiatives; oversee new product launch processes; maintain brand guidelines and consistency across all channels.
Seniority
Mid-to-Senior, hands-on IC
