On-Premise Activation Specialist
Core
Execute locally relevant brand activations, tastings, and promotional events for a premium beer and spirits portfolio in on-premise environments.
Role type
Field-based activation specialist (alcohol/beverage industry)
Builds
Consumer and trade experiences, brand visibility, and trial for alcohol brands
Domain
Beverage alcohol, hospitality, on-premise channel
Deliverable
product features
Required skills
On-premise channel expertise, event execution, consumer engagement, trade relationship building, budget management, physical labor (lifting 15-50 lbs), bilingual communication (English/Spanish preferred), driver's license
Preferred skills
Experience in beverage alcohol/hospitality/events (3+ years), bilingual (English/Spanish), insight synthesis
Technologies
POS materials, activation assets, social media platforms
Responsibilities
Execute brand activations and tastings within assigned accounts, recruit consumers and trade members, manage activation logistics and budgets, report consumer behaviors and market trends, maintain compliance with legal and marketing standards
Seniority
Mid-level, hands-on field specialist