Stage Marketing
Core
Support CRM activities, customer base analysis, national and local commercial planning for the Horeca sector, and implementation of communication materials and commercial campaigns.
Role type
Marketing intern (curricular/extracurricular)
Builds
Customer engagement initiatives, upselling/retention strategies, commercial plans, and campaign materials for the Horeca sector.
Domain
Wholesale retail (HoReCa)
Deliverable
product features
Required skills
CRM management, customer base analysis, commercial planning, campaign implementation, Office suite proficiency, Italian (C1-C2), English (B2), organizational skills
Preferred skills
Teamwork
Responsibilities
Support CRM activities to increase customer engagement and improve customer lifetime value; Analyze customer base insights to develop activation, upselling, retention, and frequency initiatives; Develop national and local commercial plans focused on the Horeca sector; Implement communication materials and commercial campaigns and monitor performance; Manage operational and accessory activities related to the role.