Specialist Digital- & Online-Marketing (w/m/div.)
Core
B2B online presence management and visibility driver for technology solutions using AI tools and efficient processes.
Role type
Specialist Digital & Online Marketing (B2B)
Builds
B2B online presence, technology solution visibility, digital events
Domain
Industrial technology / B2B marketing
Required skills
B2B online marketing strategy, content creation for online channels, marketing automation (HubSpot), SEO/SEM analysis, digital event management, AI tool implementation, social media management, graphic design (Photoshop), video editing
Preferred skills
Experience with AI tools in marketing, leading service providers, strategic thinking
Technologies
HubSpot, YouTube, BoschTube, Photoshop, video editing software, AI marketing tools
Responsibilities
Manage B2B online presence and drive visibility of technology solutions, create concepts and develop targeted content for online media channels (YouTube, social media), create and manage advertising online content, develop lead generation campaigns and lead nurturing processes, coordinate introduction and training of new AI marketing tools, conduct keyword, search engine, and GEO analyses, coordinate SEA campaigns, conceptualize and market digital events (webinars), track relevant statistics and KPIs
