Senior Manager of the Department of Marketing (Content Lead)
Core
Develops and implements the University's content marketing strategy to strengthen brand positioning, visibility, and communication consistency.
Role type
Senior Manager of Content Marketing
Builds
Content strategies, plans, and campaigns for a university
Domain
Higher Education / Marketing
Deliverable
product features
Required skills
Strategic content marketing, Social media strategy, Brand management, Multilingual content coordination, Content analytics, Project management, Budget planning, Team coordination
Preferred skills
Copywriting, Editing, Storytelling, Media production, Web analytics tools
Responsibilities
Develop content marketing strategies aligned with university priorities, Coordinate production of written, photo, video, and graphic content, Oversee social media channels and digital advertising campaigns, Analyze content performance and prepare reports, Manage content specialists and external contractors, Plan resources and budgets for content production