Marketing Executive, IPC Shopping Centre
Core
Execute and optimise digital marketing campaigns, manage CRM and loyalty programmes, and coordinate digital content to support tenant visibility and centre performance.
Role type
Marketing Executive (Digital & CRM)
Builds
Digital campaigns, loyalty communications, and tenant engagement initiatives
Domain
Retail / Shopping Centre
Required skills
digital campaign execution, CRM management, loyalty programme operations, customer data analysis, content creation, campaign reporting, stakeholder coordination
Preferred skills
social media management, EDM execution, digital channel strategy
Technologies
CRM systems, digital reporting tools, social media platforms, EDM tools
Responsibilities
Execute and optimise digital marketing campaigns across owned channels and social media; Create and coordinate digital content including copy, visuals, and videos; Manage day-to-day operations of CRM and loyalty programmes; Monitor campaign performance and prepare reports; Coordinate with digital agencies and internal stakeholders.
Seniority
Junior to Mid-level, hands-on IC