Senior Copywriter (f/m/x)
Core
Develop big creative ideas and write campaigns that move people, translating brand strategy into high-impact advertising concepts across Europe.
Role type
Senior Copywriter (Brand Marketing)
Builds
Large-scale TVC and OLV campaigns, multi-channel customer journey content, and custom AI copy tools.
Domain
Automotive / Digital Marketing
Required skills
Creative concept development, copywriting, screenwriting, brand strategy translation, AI tool development, project prioritization, cross-functional collaboration
Preferred skills
German or another European language proficiency, experience with visual creatives
Technologies
GPTs, custom AI workflows
Responsibilities
Translate brand strategy into clear copy frameworks and tone-of-voice guidelines, write for every touchpoint from TV to CRM, drive development and rollout of custom AI copy tools, prioritize projects and improve creative workflows
Seniority
Senior, hands-on IC