Product Marketing Manager, Attendee
Core
Develop attendee marketing strategies, value propositions, pricing, and retention/acquisition initiatives for multiple events to drive high-quality audience growth and revenue.
Role type
Product Marketing Manager (Attendee)
Builds
Event portfolios and attendee marketing strategies
Domain
Events industry + Marketing
Deliverable
product features
Required skills
Attendee marketing strategy, value proposition development, pricing strategy, go-to-market strategy, data analytics, forecasting, segmentation, KPI reporting, cross-functional collaboration
Preferred skills
Behavioral science techniques, AI tools application
Responsibilities
Develop attendee marketing strategies for multiple events, create and refine attendee value propositions including ticket pricing and add-ons, design retention and acquisition strategies, leverage attendee intelligence and analytics for segmentation and targeting, optimize the attendee journey from acquisition to retention, monitor progress against key attendee KPIs, provide actionable insights to stakeholders, collaborate with Campaign Managers and Comms Planners to align on go-to-market strategies.
Seniority
Mid-Senior, hands-on IC
