Comms Planner, Attendee Marketing
Core
Develop messaging frameworks, create creative briefs, and manage campaign calendars to ensure visual alignment with attendee marketing strategies.
Role type
Comms Planner (Attendee Marketing)
Builds
Communication plans, creative briefs, and campaign schedules for B2B events
Domain
Event marketing / B2B
Deliverable
product features
Required skills
Messaging strategy development, Creative brief creation, Campaign calendar management, Cross-functional collaboration, Data-driven performance monitoring, Agile workflow implementation
Preferred skills
Experience with industry trends, Audience persona analysis, Marketing analytics tools
Technologies
Marketing analytics platforms, Project management tools
Responsibilities
Develop communication frameworks aligned with attendee value propositions, Create creative briefs outlining messaging and visual direction, Manage campaign calendars for timely asset delivery, Monitor messaging KPIs and refine strategies based on performance data
Seniority
Mid-level, hands-on IC
